Research On The Relationship Between CSR And Corporation Performance Of Real Estate Companies

In recent years,the CSR has become increasingly prominent in China.The consumer complaints cases have always been high,especially for quality problems,and the complaints about service are increasing.At the same time,there are some enterprises reporting false profits,deceiving investors and the public events frequently.All of this has showed that enterprises do not fully take the corresponding society responsibilities.If the enterprises don not pay attention to their behaviors and are not fully responsible for the corresponding social responsibilities,this will make the enormous loss and impacts.In this thesis,we choose A-shared real estate listed companies from 2013 to 2015 as the research objects,empirical testing the relationship between CSR and corporate performance.Based on the stakeholder theory and combined the characteristics of real estate companies in China,we set a series of social responsibility evaluation system by using the factor analysis method.And then we study the effects on CSR and corporation performance for real estate companies by using multiple linear regression method.All of this can provide a theoretical basis for real estate companies to have the initiative taking their social responsibilities.The results of this thesis has supported the hypothesis that the corporation society responsibility has positive effects on the corporation performance,meaning that if a company takes more society responsibility,the more performance it will have.Moreover,the implementation of corporate social responsibility has a certain hysteresis.The former social responsibility on the current corporation performance is greater than its impacts on the performance of the previous period.It has indicated that the behavior of corporation social responsibility ultimately improving the performance has to go through a certain period of time.Therefore,companies need to establish a correct concept of social responsibility,have a rational view of the hysteresis caused by the implementation of the act,and strive to combine the economic goals and objectives.By this way,they can get supports from stakeholders to enhance the abilities and competitiveness,and develop permanently and steadily.