The Protection Of Inner Mongolia Ecological Environment And The Analysis On The Benefit Of Public Advertisement

With the appearance of particular environmental deterioration issue, the ecological commonweal advertising comes forth. At that time, the minority people who know the importance of this issue utilized the form of advertising to call on the masses, and awaken the people's ecological protection awareness. However, several years later, such sound becomes more loud and clear, we still confront a fact that it develops in the form of a pure formalization, catchword, conception, When the people begin to lose the interest of it , we can not help to consider what is the practical meaning of ecological commonweal advertising. And the way out?How it can benefit the public etc.? When we try every means to introduce the ecological commonweal advertising, we often ignore the cause and the essence problems of it? According to those issues, the author attempts to make some exploration at the aspect of public benefit of the ecological commonweal advertising.Firstly, generally describe the ecological commonweal advertising cause of times, and the realistic development. The aim is to find out the theoretical foundation and developing rules. Secondly, analyze the reason why it can benefit the public in the theoretical pillars, role orientation, and the understanding of the basic knowledge ; Finally, the author discusses the real condition of ecological commonweal advertising combined with the ecological environment and the real condition of the ecological commonweal advertising, and also lots of reference books and experiences. Discuss the way to benefit the public and how to show the issues. And this is also the meaning of the ecological commonweal. Though it is in such environment, we find that only when the particular problems. However, just because of being in such environment, when we consider its self worth from the real, particular environmental issues, the real effect of ecological commonweal advertising can be showed and its ways to benefit the public can also become clearer.We make some hypothesis and suggestions for the particular issue, maybe some viewpoints need to be reconsidered and corrected. Whereas, before knowing the final conclusion, we can only demonstrate the viewpoint in theoretical way, so as to proof what is the realistic meaning of the ecological commonweal advertising, and then popularize it. Of course, ecological protection is such a big topic, in order to protect and improve the current environment, all social communities should involve in it and cooperate together. Our subject takes over the task of the propaganda and education and more important thing is that this kind of propaganda would awaken the citizens'hardship awareness and the master awareness, and make them take such environmental protection enterprise cooperatively through this kind of propaganda.