Analysis And Countermeasures To Food Quality Safety

In recent years, many serious accidents of food quality safety continually happened in China, which caused a significant threat to people's health and economic development. With fast pace of globalization, the food quality safety has spanned beyond boundaries and become a global problem. Thus, how to prevent large scale of food safety accidents, how to guarantee the food quality, have been urgent tasks facing to us. The most important is how to understand all aspects of food quality safety from current and long term perspectives, and how to find the reasons and solutions for this problem.This thesis starts with the introduction of current situation of food quality safety, and explores the reasons behind the surface. On the basis of case study and data analysis, it is believed that the main reason for food quality safety is the opportunism, which is resulted from the failure of market and government adjustment. The failure of market adjustment is rooted in vicious competitions and asymmetry of information in food market, which is considered as the weakness of marketing economy. It is agreed that this weakness should be overcome by government's regulations. But, as a matter of fact, there are situations due to failure of government adjustment as well, such as ineffective supervision, outdated laws and weak execution etc. Under such circumstances, this thesis begins with the point of new institutional economy and contrastively analyzes the restrictions of two opportunisms. With approval of compulsory implementation by third party of law and government, this study proceeds with self-implementation mechanism which was overlooked by past research, and attempts to build a reputation mechanism for food enterprises. Reputation mechanism is a kind of encouraging restriction. For a food enterprise, a good reputation is needed for a long term profit, while credit and non-opportunism should be insisted for a good reputation. Although it would be a lost or a burden in a short term, it is the best option for a good reputation and long term profit. Thus, it is another effective solution by building up a reputation mechanism from four aspects: techniques, management, maintenance, and consolidation. Besides, a case study of Yili Group is followed to illustrate the feasibility of this mechanism on food quality safety.