Study On The Livestock Product Circulation Question Based On Not Assymetrical Information Condition

This paper have displayed the important position and role of livestock industry and recalled the livestock industry on the development of China modern history. This paper give us several major contradictions under the condition of not asymmetric information in livestock product's circulation (under present maket situation, because the not asymmetric information mainly manifests in reversion choice, therefore this paper based on the not asymmetric information mainly discussed about the reversion choice) by introducing the livestock industry from the past to nowadays. all this contradictions are concluded to one phenomenon——the high grade livestock product supplies is seriously insufficient in the market and it's potential purchasing power has not realized, we also called this phenomenon as livestock product quality supply and demand structure dislocation. On the one hand, the high quality livestock product's sale is difficult, on the other hand, the consumer always worried about counterfeit goods while choosing the high quality livestock product.Under the existing marketing conditions, the consumer are easy to distinguish ordinary commodity, but livestock product's unique trait (including value, use value, information attribute) makes the consumer easy to confuse and then become irrational. All this tell us that its unique character is one of reasons which contribute to livestock product circulation phenomenonIn the fourth chapter, a detailed analysis of the information symmetry on fresh pork circulation supply chain is given and each main transaction man should correspond for their choice as well as the quality consequence which produces from their choice, Then Promulgate the character of the livestock's circulation chain - circulation time is so short that the information distorted in the transmission process, all this is also a reason that contributes to that phenomenon which the second chapter mentioned too.In chapter V, two strategies are given: the one is separates equilibrium and the other is cushion technology. These two methods' realization is not only the enterprise unilateral matter but also is the each circulation link's matter. The government's assistance is also important including establishing the corresponding legal system and supporting policy. This paper also quoted Jian Qun company's real procedures and made a analysis of its feasibility to prove the theory.