Integrated Product Development: An Exploration Of Methodology For Innovation & Application In China

With full fledged entry by MNCs into China's markets and the Chinese firms go abroad in large scale after it was reaccessed to WTO, we have seen the importance of product innovation management: It is vital either for the international competitiveness of the Chinese enterprises, or for the performance of our restructuring of industries and transforming of the growth mode. However we can not be optimistic when we look at the present situations of product innovation by the Chinese firms: they either attach no importance to product innovation, or resort to outdated methodology, or with low performance achieved that in return kill the firms' creativity while help drive the me-too culture. Therefore if our firms have to learn something innovative the first things first for them is learn product innovation management, so as to enhance innovation performance.Nowadays, IPD (Integrated Product Development) is prevailing in enterprises of developed country in product innovation area. In 1980s, as technology evolution of computer and internet, the competition among international was getting warmer and warmer. How to develop new product in high efficiency had become the trump of occupying the leading position in the market. In the background, IPD generated. In 1986, an American consultative corporation—PRTM initiated the theory PACE (Product And Cycle-time Excellence) which formed into the theoretic foundation of IPD. In 1990s, with the sponsor and regularization by capital equipment purchase department of American National Defense Department, IPD was systematic introduced into multinational which provided military and civil products. As the pioneer, IT companies took the lead in implementing this advanced method, especially IBM. By carrying out IPD, these companies consolidated their leading...