Research On Utility Corporate Social Responsibility In The Market Economy

With the industrialization and modernization of our country, we have achieved a great progress, but there are also a lot of challenges and problems we have to face. Our country's personal GDP has achieved $1000, according to international experience, when a country's personal GDP goes between $1000 and $3000, it has a lot of opportunities to develop its economy, and at the same time, it faces lots of social problems. The CPC's Forth Plenary Session of The Sixteenth Central Committee emphasized that it is an urgent mission to the CPC to construct a harmonious society at present.Based on the new mission, enterprise, as social economic cell, also has the new tasks. From the frequent mine-tragedy to"Oil-shortage", again to the water pollution of Songhua River,"Corporate Social Responsibility (CSR)"has become a hot topic among the society. The social responsibilities of utility corporate are heavier than normal corporate because of the importance of utility product provided by utility corporate. So this article aims to explore what are the responsibilities should utility corporate take and how to push the responsibilities during the harmonious society construction.The Utility Corporate, which was brought forward by this article, means the economic organization which protecting and ruling by the government, and providing products or services used by all people in the society, concretely contains water, heat, electric power, correspondence, post, railway, civil aviation and so on. All this industries satisfy the basic existence of people. The article first explained two basic conceptions: CSR and utility corporate, then analyzed five representative cases to illuminate the lack of social responsibility of our country's utility corporate. The article also took the developed country's experience for reference, then based on combining our scarcity and other's experience, brought forward the social responsibilities utility corporate should take, and attempted to give some opinions and suggestions to how to push the responsibilities.This article put forward 4 responsibilities the utility corporate should take. First, the responsibilities to the country, because the utility corporate have some policy aims. Second, the responsibilities to the public, different from the normal corporate, the utility corporate provide product and service to the public. Third, the responsibilities to stakeholders, all of the corporate have this responsibility. Finally, the responsibilities to protecting recourses and environment.Knowing the responsibilities, how to promote them is another question. Combining our problems in social responsibility and western countries'experiences, the article put forward 5 measures to promote the responsibilities. First, perfecting policies and laws concerning responsibilities the utility corporate should take. Second, separating non-government function from government function, and establishing the real non-government organization (NGO) to supervise and evaluate the utility corporate. Third, strengthening the social responsibility management of the utility corporate. Fourth, promoting the supervising power from the public. Finally, building a long-effect, linkage mechanism of government, NGO, corporate and public to promote the healthy development of the whole society.