Marketing Management Of Credit Card

As protagonist of personal finance business and super star of enterprise finance tomorrow, as a bridge to connect the new business and traditional business, as representation business and model service of modern finance service provided by commercial bank to our society, credit card will become most useful method to compete with foreign banks. The development of the credit card meets the needs of the development of the people' s way of life and the consumption. It is the outcome when the social economy develops to a certain phase and the evident trend when the Chinese finance develops toward modernization and internationalization. After entrance to WTO, china will open the door of finance industry, the competition will be fury. People both at home and abroad realize that China will be the most fury competition market in the world. At the same time, with the coming of Olympic game 2008 in Beijing and world exposition 2010 in shanghai, there will be rapid development of credit card in dimension :Opportunity and challenge join hands; the commerce bank will face up a big problem.Under the background of adverse competition, the article research credit card market from six aspects: the first department is introduction . the second department introduce basic knowledge of credit card, including history, conception, diversities and basic function of credit card. The third, forth and fifth departments are important. The third department introduces the market development, character, organization, advantage and successful experience of modern civilized nations, the forth department emphases on researching Chinese credit card market from stage of development , business model, brand, whole aspects and the problem in development. The fifth department finds the solution to resolve the problem in Chinese credit card market by strategy theory and compare international credit card market with. home market. At the end, the sixth department gives some conclusion and new research in future. The author wishes it will be helpful for the bank in their marketing management, constructing their core of competition and solid their basis to compete with foreign finance groups.From the analyzing research of the credit card, we can get the following new innovations : At first, the author use PEST, POTER, SWOT and STP to research Chinese credit card market strategy. At second, the author divided Chinese credit card market history into four stage of introduction; grow up, development and prosperity. We also have some disadvantages and mistakes, such as less math model and short of number and new masteries. More hard work, more progress.