Study Of Influence Of Scenic Byway Planning To Tourist Psychology And Behavior

Scenic byway is a combination of tourism and transport function of the landscape road,which has the multiple value of traffic, landscape, recreational, historical, cultural and natural. As a planning idea scenic byway, which pursuits the harmonious coexstence and friendly exchanges between human world and the natural world, meets the needs of socio-economic development. It's objective that seeks common development in the harmony between man and nature. In the planning area, scenic byway has become a powerful tool to balance the contradictions of human activities and nature development. This paper reviews the existing research results of tourist psychology and behavior and scenic byway at first, then makes some simple introductions of method and principle of scenic byway's road and facilitied planning, from basic theories of scenic byway and tourist psychology and behavior research. Taking Jiuzhaigou Circular Route as an example finally, through the analysis to the questionnaire data of the tourists, to grasp the inner link between scenic byway planning and tourist psychology and behavior, and summarizes several main respects of influence of scenic byway planning to tourist psychology and behavior. Based the study before, some some suggestions and measures are proposed.