An Exploration On The "Suppliers-Retailers-Financing Combination" Of Chinese Chain Retailers

With Chinese domestic market further opening to foreign retailers, a increasing number of foreign retail enterprises are starting up a new round of"Enclosure Movement"to add their market share. Chinese chain retailers are facing unprecedented competition and impingement. In order to win the future competition, Chinese retailers should learn from foreign retail companies, then improve their own management and make profits based on their local experience in China; therefore, they can take sustainable ways. Further more, with the support of Chinese government, Chinese retailers should solve their two key problems—"no coordination between Suppliers and Retailers"and"no coordination between Retailers and Financing". The no- coordination comes from the facts that chain retailers can't financial themselves to accomplish their desired expansion and was compelled to occupy suppliers'bankroll. Therefore, they can go a harmonious way by combining Suppliers, Retailers and Financing.According to related theories of New Institutional Economics, Game Theory, Retailing Theory and lots of facts and examples, The thesis points out that How Chinese retailers can get the approach of"combining Suppliers, Retailers and Financing"under the unhealthy credit system and difficultly financing, thereby improving the development of our retailing industry healthily.