Inner Mongolia Siye Food Company Brand Marketing Study

Modern society, brand is an important economic and social phenomenon. With the globalization of the world economy and China's entering to the WTO, business competition changed to brand competition, brand preferments decide the product competitive position. Brand marketing represents the development of the marketing direction. In today's world, countries and competition among countries, in essence, has become the business-to-business, brand and brand competition. But China's SMEs'current brand influences are generally weak, and some even believe that doing brand are the large enterprises'thing. SMEs doing the market will be enough, do not needed brand. More marketing experts assert that, if you do not have 10 million pounds for brand building, building brand purely is wasting time. Many SMEs think that building brand is expected but never can get it. However, the market that has no strong brand will inevitably lacks stability, brand is the most effective guarantee of the enterprises to participate in the competition and sustainable development. Inner Mongolia siye Food Company Limited is a newly established organic food production and sales of medium and small enterprises. how to, base on the current situation, tailor building brand, which is the dominant factor in the development of marketing strategies.This paper first analyzing Inner Mongolia siye Food company's Industry model, brand and brand marketing concepts, theories; further pointing out that Inner Mongolia siye food Limited company to take the inevitability of brand marketing and implementation of the strategic significance of Brand Marketing; Second analysis China's poultry market status, characteristics and trend of development, refining Inner Mongolia siye Food Company Limited company's ecological chicken brand's core values.