The Study Of Development Strategy For Lanzhou GW CO., LTD

Lanzhou GW CO., LTD(GW for short) is a well-known five-company combined listed company which belongs to Gansu province machine system. In company development, the vague identifications of parent company and its subsidiaries as well as no putting much effort its adjusting inside source of business and management, some problems such as whole business and management system's irrationality, subsidiaries' separating and ununity are caused. Under the new situation of vigorously developing the industry of equipment manufacture and electrical equipment industry, a new developing chance as well as great challenge is in front of GW.The thesis starts from the basic theories on emerge and development of strategic management and generalizes basic situations of GW, then wholly analyzes the exterior macro circumstance, industry developing trend as well as main competitive opponent which GW faces, and studies some important inter factors which effect GW's development. In the research of the factors, SWOT Matrix is used to design GW's development strategies, the strategies of collectivity and the strategies of function and put forward some new central plans and related guarantees and controlled methods which lead to realizations of the strategies of collectivity and strategies of function.The thesis aims to study the situations of GW and try to realize a strong corporation group with effective management, better core business, scientific policies, stronger competitive and resistant risk abilities.