The Research Of CRM System Construction About Gansu Unicom

This article mainly conducts the research to the Gansu Unicom customer relations management (CRM) system construction.The article first has carried on the analysis to the Gansu Unicom internal and external environment, obtains the mobile communication profession prospects for development through the analysis to be broad, the market competition is intense, but the CRM will become should to the market competition powerful weapon. The second part introduced the current domestic and foreign CRM newest idea and the system constitution, builds the rationale for the Gansu Unicom CRM construction, establishes the technical frame. Has further analyzed the Gansu Unicom in this foundation current the way and the existence question which adopts in the CRM aspect, had pointed out solves the question direction. Finally, through the synthesis application customer relations theory, unifies the Gansu Unicom the actual situation, proposed the Gansu Unicom CRM idea, has analyzed the success implementation CRM condition, and how on constructed and the implementation CRM proposed the feasible plan.After the CRM system construction completes, the enterprise will have the multitudinous changes. The whole will manage, will set up the idea of "take the customer as the central "; The flow managed has achieved clearly feasible, quantification management; The sales management manages the promotion from the original result for from the process to the result management. Finally for the realization company health, the sustainable development goal builds the good foundation.