3G Study On The Development Strategy Of Gansu Unicom

Along with the3G competition market intensified more serious, Chinese telecommunication operators have formed three cooperators which are China Telecom, China Unicom and China Mobile. In this kind of situation, Gansu Unicom will use what kind of competitive strategy to response and realize the strategic goal of "departed the world three parts must have one" to be a worthy topic study.This paper is based on the strategic management theory, competition theory, using PEST, SWOT analysis method to analysis Gansu Unicom’s external macro environment, industry environment and internal environment. Using PEST tools to analyze the3G era of Gansu Unicom’s external macro environment, mainly analyzes the related industries of Gansu Unicom. Through the Potter five competitive forces model to analyze industry environment of Gansu Unicom in3G era. Mainly from the management condition of competitors, potential access operation situation, the threat of substitutes, the space of customer bargains and the ability of suppliers bargaining, to analyze. The analysis to the Gansu Unicom’s internal environment mainly carries on the analysis from the aspects of3G services and products,3G marketing, enterprise human resources situation, customer relationship management. Then using SWOT analysis tools, determine that the era of the3G Gansu Unicom’s strengths, weaknesses, opportunities and challenges, and further optimize the proposed the strategic scheme of Gansu Unicom3G business development. Finally, in order to ensure the implementation of Gansu Unicom3G business development strategy, proposed the Gansu Unicom’s3G strategy implementation strategy, mainly is carries on the analysis from the aspects of the target user segmentation, business strategy, network optimization strategy, marketing strategy. Based on the Gansu Unicom in the strategy of the3G era, has a certain significance to the sustained and healthy development of Gansu Unicom...