| China Unicom has become a well-known large telecom enterprise at home and abroad, since its establishment in 1994, after decades of hard work and innovation, especially after going on the market in June 2000. China Unicom has "Mobile-based, comprehensive development, two network coordination, different operating, efficiency leader, enlarge and strengthen" as its business philosophy. Calculated by the number of users, China Unicom has become the world's third largest mobile communications operation business and the world's second largest CDMA operation business.Gansu Unicom, as China Unicom branches in Gansu Province, which has been established for 9 years, the network and market size of which has achieved significant development, has played a positive role to break the monopoly of the telecommunications market in Gansu Province. But with the intensifying of the competition in telecommunications industry in recent years, the Gansu mobile, which is Gansu Unicom's main rival, with its powerful brand and the cost advantages of the network has further accelerated the expansion of networks and users. It has posed a grave threat on Gansu Unicom's development, and the competition of Gansu's Mobile Communication market has become unbalanced. The main reason why Gansu Unicom is in a passive situation in the market competition is the disadvantage in the network. And the gap in network is widening.It' s a brief review for China Unicom and Gansu Unicom in its evolution and the current network situation. The problem which lies in the network competitiveness in Gansu Unicom has been elaborated in detail, and has been analyzed with deep thought. According to the Michael Porter's generic competitive strategies and SWOT, its trait, strength and weakness in network competitiveness, has been analyzed. Tactic for improving the network competitiveness has been put forward. Base on this, strategies and measures for improving Gansu Unicom' s network competitiveness have been elaborated in detail at last. |
PDF Full Text Request