Research Of Our Country's Small Media Enterprises' Financial Management Based On The Value Chain Management

Financial management is a both old and young subject. Since ancient time, financial management go throughout all aspects of social activities. Along with the rapid development of science and technology and the process of economic globalization, The enterprises' subscript operators have changed from Profit maximization to value maximization. People transferred to the management's attention on the value of activities. They put Management objectives on value-added of business value chain and every link of the value chain, Value Chain Management now has become the core of enterprise management, but also more and more attention in the enterprise.This paper mainly analysis The status quo of our country's SMEs financial management, Find some problems such as China's SMEs are prevalent in the limited initial investment, financing difficulties; lack of scientific and financial control; SMEs financial management quality is not high, The wrong Financial officers arrangement in the organizational structure and Manpower shortage. We reconstruct the mode of SMEs financial management through Value chain management theory, put the financial sector as the core enterprise sector enterprises Decision Analysis. Listed a number of the financial sector should do in the value chain theory . And in view of China's actual conditions, the value of improving enterprise is the way to optimize enterprise business value chain and the financial value chain and achieve the coordination of the two. Finally, Hefei Ming-hao to the business activities of the company as an example, the theory will be applied in this paper said the specific practice, confirmed the feasibility of this theory.