| With development of economy, the situation of capital operation become more and more important, people focus more on apply of financial analysis, by this way we can learn about performance of past and now, with financial analysis we can prognosticate development of enterprise in future.This article is started with financial statements and related information of Shenma Industry Co..Ltd, through the company's SWOT analysis, we can know about our country's interrelated policies and laws, surroundings of our economic, status of correlative industry, company's position in chemical industry etc so we can have a view to Shenma and the overall financial situation of a relatively comprehensive analysis of operating conditions.Shenma Industry Co.Ltd for this case analysis of the target, I have a systematic analysis of its financial targets. Use ratio analysis, trend analysis, comparison and analysis of the method of its financial data processing. Through the analysis of the company's use of capital, especially its current use, the utilization of fixed assets, cost control system, understanding the company's operating conditions, the effectiveness of financial management and the level of investment and financing, as well as the future direction of development.With the application of new technologies and more competitors join the competition in the chemical fiber industry growing, and China will "eleventh-five years" period of industrial restructuring, the development of chemical fiber industry had a significant impact. In the new situation, how to deal with the new business opportunities and challenges? On the basis of financial analysis, according to industry trends, competitive conditions in the industry, company's competitive position and the resources available, we get some competitive strategy and the implementation of steps to meet the new challenges with a view to companies in the future development of greater advantages in a favorable trade status seek more room for development. |
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