Discussion On The Investor Relation Management Of China's Publicly Listed Corporations

Investor relations management (IRM) is a strategic administration behavior of maximizing the enterprise value, by using the knowledge of finance, communication and marketing. At the present stage of our country, the research of IRM theory has positive meanings in perfecting the capital market of our country and standardizing the development of the publicly listed corporations. As to the whole capital market, IRM can help to arouse the investors' consciousness as shareholders, to strengthen the investor's confidence, to perfect the mechanism of the market pricing and to improve the disposing efficiency of the market. As to the publicly listed corporations, IRM has the function of perfecting company's administration structure, widening the company's financing channel, raising the financing price, reducing the financing cost, managing the investor's expectancy, and stabilizing the stock price.This thesis revolves around IRM of publicly listed corporations of China. With reference to the experience of western nations, it discusses the basic principles, the origin and evolution of IRM of China publicly listed corporations. At the same time, through the introduction of the latest evaluation system of the IRM to assess the results of China's publicly listed corporations for analysis. On this basis, this thesis also emphasizes the significance of applying investor relations management in China. And it gives some good suggestions on how to implement it.There are four chapters in this thesis. The first chapter expounds the main research on IRM background, purpose and significance, research methods and an overview of the literature. The second chapter introduces the definition, content, implementation channels and application value of IRM. The third chapter emphasizes on introducing the development course of IRM in China and the evaluation system of the IRM, through our analysis of the survey data to the status of the publicly listed company's IR activity. The forth chapter analyzes the limitation of IRM of China publicly listed corporations through the cases in China and overseas listed corporations, and puts forward some feasible assume.