| With the development of market economic reform and China's entering to WTO, especially, Since China successfully won the rightof holding 2008 Olympic Game, the development of sports industry has being gained more and more attention.The paper starting from analyzing the definition, content and characteristic of sports industry, and this paper is to expatiate on the basic content and development tendency of modern sports industry. In comparison of the Chinese sports industry to thatof developed countries, this paper is to study the actuality of sports industry of China and the challenges and problems faced with it, then it puts forward the viewpoint that to develop the sports industry on a large scale and in a proper time.On the basis of quantitative analysis and argumentation, this paper proposes that to promote sports industry through aspects: to develop the environmentof sportsindustry, to construct the investment system of sports industry, and to construct the skillful working staff in sports industry and so on. Meanwhile,this paper also makes the relate devaluation on industrial capacity of some sports events which are popular to some extent and at certain athletic level, thus comes up with a series of development guidel ines for sports industry which is adaptive to China' s specific condition.This paper, with the example of US sports industry, analyzes and sums up the problems and experiences in the developing process of sports industry. And this paper, to some extent, can provide some help for the industrialization of sports . |
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