Study On Development Countermeasure Of Sports Tourism Industry Under View Of Industry Convergence In Qingdao

Along with the rapid development of today’s society, people are a rich era，and reformdue to the holidays, people have more free time, resulting in a desire to travel. World TourismOrganization statistics show that the majority of international visitors for the purpose offitness, recreation, leisure tourism, sports tourism as a fusion of sports and tourism product isbeing adapted to this demand.In this thesis, the definition and characteristics of the sports tourism was finished by themethod of literature, induction and deduction, system analysis, field trips, expert interviewsbeing used, on the basis of theoretical analysis of industrial integration, focusing on theDevelopment of Sports Tourism Industry in Qingdao City, pointed out the motive, superiority,obstacle of sports tourism industry convergence.In the sports tourism industry development strategy view of Qingdao City, Sports TourismIndustry should be clear positioning; operators should establish brand awareness and continueto develop the characteristics of sports tourism products; government must change theirfunctions and develop policy-oriented, developing domestic and international tourist market.From Qingdao City sports tourism industry development strategy point of view, the proposed"clear sports tourism industry positioning; strengthen the sense of quality and brandawareness, and developing distinctive sports tourism products; deepen structural reforms, thetransformation of government functions, the development of policy-oriented; developdomestic and international passenger source market; intensify propaganda "developmentstrategy. According to the characteristics of industrial integration, the goal of the QingdaoMunicipal Sports Tourism and Sports Tourism Industry in Qingdao City developmentplanning based on the principle of the development of tourism industry in Qingdao City Sports, established the major sports events as the basis, to drive visitors to buy Marine SportsProducts and spectator sports tourism; construction of sea sports and leisure base, increase theconstruction of supporting facilities; optimize the spatial layout of Qingdao City, the divisionof tourism clusters, and promote the development of clusters of common interests; horizontalintegration of the sports tourism, speed up the sports tourism coordination with a variety oftourism development; establish the concept of regional sports tourism, build sports tourismcircle;"design ideas.