The Research On Marketing Strategies Of PVC Production Of LSH Company

Since the reform and open policy, our country national economy and the social life has had the earth-shaking change. At present, our country politics stable, the economy, is continually fast, the coordinated development, the lives of the people level enhances with steady steps, the science and technology changes with each new day. Along with the state economy layout and the industrial structure adjustment, has poured into the new vigor for enterprise's reform and the development. After specially our country joins WTO, whole world economic integration, competition internationalization tendency brighter, causes the external environment which our country enterprise faces to grasp even more with difficulty, this set a higher request to enterprise's management and the development. LSH Corporation is engaged in the PVC new building material production the stale-owned Control stock enterprise, passes through the nearly ten years development, has become northwest local PVC molding profession well-known enterprise, the production "blue builds up the sign" the PVC molding to set up the good brand image in northwest area. Facing the opportunity and the challenge, how should the enterprise use the limited resources realization to surmount the type development, this needs to manage the superintendent to set up the modern marketing idea, earnestly carefully analyzes in, the external environment which the enterprise faces, the formulation practical effective marketing strategy and puts into practice.The paper based on the market marketing related theory, has first analyzed the domestic and foreign PVC molding profession present situation, next has analyzed the LSH Corporation marketing environment from the macroscopic environment and the microscopic environment two stratification planes, produces LSH Corporation the superiority, the inferiority, the opportunity, the threat; After that, carried on the market to subdivide, the goal market choice and the market localization analysis, had pointed out the LSH Corporation marketing aspect existed the question, and from the product, the price, retailed, promotes sales four aspects to design the LSH Corporation's marketing combination strategy; Finally from set up the customer for the central values, strengthens the marketing troop to construct, the attention marketing strategy execution and so on three aspects implements the marketing strategy to LSH Corporation to put forward the feasible proposal. This article take LSH Corporation's PVC molding as an object, conducts the research to its marketing strategy, has the important practical significance, has the certain reference value to the PVC molding profession and its the correlation enterprise.