The Analysis Of Scheme Of Marketing Of "YanTa Jobfinder Website"

Along with the reformation of Chinese personnel system, the diversification of enterprises, and the rapid development of Internet, good conditions are created for the development of the network human resource market. "Yanta Jobfinder Website" should grasp the opportunities to advance its farther development. However, since the original startup, the enterprise has concentrated its power mainly on information collection, seldom conducting marketing strategies. Now the enterprise faces existence crisis. Under such conditions, how to make profit becomes the question to be settled instantly.This paper analyzes and studies demand of human resources market, advantages and disadvantages, consumer purchase behaviors, and the division market at industry position. Then, the paper discusses the proper strategies choice for "Yanta Jobfinder Website". Upon the analysis and study, the author considers that "Yanta Jobfinder Website" should regard mid-low human resources groups and mid-small enterprises as target market, and "Free standard content service, value extension content service" as the enterprises' administration model. In allusion to the target market and administration model, the enterprise can promote website in two ways. They are online and offline methods. Online methods include registering search engine, cyber-advertisement, link exchanging, and e-mail listing etc. Offline methods include community activity administration, and bulletin advertising etc. Only based on the well website promoting, with the good website brand, there will be a series of success cyber-marketing and profit to ensure the enterprises' existence and development.The research not only has instructing value for "Yanta Jobfinder Website" to conduct proper marketing strategies, but also has reference value for other websites.