Study On The Marketing Strategy Of The Recruitment Website

Recruitment by network refers to the recruitment network operators to provide service tothe seekers and employers through the recruitment website. Network recruitmentservice includes internet platform or related technology in the process of helpingemployers and job seekers to complete the process of recruitment and job search.Recruitment website can provide an effective platform of communication for theenterprise and job seekers, and also improve the efficiency and quality of enterprise’srecruitment. But in our country, the recruitment websites have some problems, for example,web service is similar, information is overloaded, marketing strategies are too simple, theapplication scope is too small, lack of effective interaction and profit project is too single andso on. Therefore, take the graduates job network as an example to analyze the recruitmentwebsite’s marketing strategy on the basis of marketing theory has far-reaching significance toenhance the recruitment site visits and market share, to improve success rate and quality ofemployment for job seekers.The introduction part introduced research background, research status at home andabroad, research methods and the purpose and significance of this paper. The secondchapter reviewed the relevant theory. The third chapter stated present situation and trend ofchina’s recruitment website. The results showed that: recruitment website adopted the SNStechnology brought new impetus to the development, recruitment network recruitment bymobile phone become the main force. The fourth chapter focused on graduateemployment network to introduce the graduates job network’sdevelopment history, current problems about market strategies, and then, the paper proposedpromotion strategies from four aspects of product, channel, communication, relationship.