For pricing strategy study, after analyzing supermarket pricing factors, we have clear pricing objectives and know pricing methods that should be used. For service study, it points out the importance of strengthening the norms services, staff training and Before the reform and opening up, retail industry existed in the form of the large department stores. With economic development, China's retail sector has shown a tendency of unprecedented prosperity, and has made tremendous progress. This is especially true after the implementation of open-shelf optional form of the sale in the supermarket to better meet the needs of consumers for their shopping diversification. Baixin Supermarket Warehouse was established in March 2001.At the beginning of its operation, due to it meeting the needs of the local market, its new operating forms was loved by everyone. With Baotou retail competition heating up, Baixin Supermarket Warehouse must carry out research on marketing strategy, and must have clear-cut supermarket future business ideas so as to enable it to have its own operating characteristics.First, this paper systematically introduces the development of marketing theory, STP theory, marketing portfolio theory. On the basis of research theoty, study, the writer analyzes the situation of the retail industry, the consumers of Baixin Supermarket Warehouse, competitors, supplier's situation. Then, he analyzes enterprise marketing strategy and the status, and gives a comprehensive analysis of the market through SWOT analysis method.Thus; it provides foundation for brand marketing strategy, marketing strategy, product strategy, design, selection,construction of Baixin Supermarket Warehouse. On this basis, this paper examines a series of proposal for the implementation of the proposed marketing strategy. Second, the paper involves the strategy study of Baixin Supermarket. As for product strategy, through the strengthening of the product management, studying of the supermarket portfolio strategy, Baixin Supermarket Warehouse forms its own supermarket goods characteristics. communication with customers The marketing strategy is mainly through promotions inside to attract consumers, advertising and public relations and propaganda work with a view to establish good image for Baixin Supermarket Warehouse. Finally, during the implementation of marketing strategy, emphasis should be placed on enhancing its marketing management, the supermarket organization and strengthening staff building, information feedback analysis. The problems can be corrected in time to enable the implementation of marketing strategy to continue.Through the study of marketing strategies of the actual situation in Baixin Supermarket Warehouse and warehouse competitors, it aims that Baixin has a clear positioning, proposes according marketing strategies. The marketing strategy reached in the study will have a significant effect on future marketing activities for Baixin. |