The Analysis Of Retail Trade In Dalian

Recently with the rapid development of the economy in Dalian, Retail trade is a field that keeps developing to new states. Especially after China became a member of WTO, a great number of international retailors stepped in the ratail market in Dalian, which brought a big impact to the local retailors. Retail trade is showing the new direction of multiple formats,catenation,enlarged scale. It becomes one of the most competitive industries in Dalian.To Dalian City, for creating northern Hong Kong, the construction northeast second shipping center, become old industry of northeast to develop of group leader city, the position and function of the retail trade allow of no to neglect."15 programmings" in Dalian City put forward and had the initiative strategic mission of develop the modern servicing business definitely, wanting perfect service facilities, developping the service industry, strengthenning the service function, raising the service level, further strengthen the position and function of the local area center city, for promote the northeast second region economy development provide the function complete service terrace. But retail trade in Dalian City Be in the servicing business of heavy medium of heavy, can settle and will get unprecedented value, its development potential and spaces huge.This thesis analyzed the density, characteristics of branches, advantages and problems of retail trade, and oppotunities and threats from outside using synthesized data and basic enterprise data from the government, and market structure analyse,mathematical statistics analyse and SWOT analyzing method. This thesis also worked out the strategies and sulotions to future development of Retail trade in Dalian.