Research On The Interaction Between The Research And Exploitation Of The Real Estate Enterprise's Product And The Product's Marketing

This paper which makes use of two analyzable methods such as theoretical analysis and the case analysis has carried on careful analysis to the interaction between the research and exploitation of the real estate enterprise's product and the product's marketing.On the base of analysis to the present situation and characteristic of the research and exploitation of the real estate enterprise's product and the product's marketing, this paper points out with emphasis: there is extremely profound interactive influence between the research and exploitation of the real estate enterprise's product and the product's marketing.The influence that the research and exploitation of the real estate enterprise's product to the product's marketing, is mainly displays on the stages of the project localization, the project implementation, the project saling and the project post-saling, and the research and exploitation of the real estate enterprise's product is impenetrate these processes. The influence that the product's marketing to the research and exploitation of the real estate enterprise's product, is mainly displays on the aspects of the influence which the product's marketing to the research and exploitation of the real estate enterprise's product and it's flow influence, the influence which the product's marketing to the researchful engineers, the influence which the product's marketing to the standardization of research and exploitation of the real estate enterprise's product, the influence which the product's marketing to the investigates and plans of research and exploitation, the influence which the product's marketing to the developed foreground of research and exploitation.The influence between the research and exploitation of the real estate enterprise's product and the product's marketing is very important. The excellent research and exploitation of the real estate enterprise's product can guide and support the real estate marketing, and the appropriate real estate marketing can return and support the research and exploitation of the real estate enterprise's product via kinds of ways and means, guide the direction and pivot of research and exploitation. Contrarily, when the research and exploitation of the real estate enterprise's product is no longer realistic, can't take the market and the consumer's demands into account, the product's marketing will becomes at loose ends sometimes, even disturbs the marketing work. when the marketing work is no longer think about the emphasis and character of the research and exploitation adequately, and relapses into blind following, or attracts the consumer attention with the exaggeration, false and so on the methods, there is the only consequence that the marketing work counterworking operate naturally of the research and exploitation of the real estate enterprise's product, and can't provide the first market information for research and exploitation, and even induct the research and exploitation into a divergent direction.Analyze with the theory and real example for the subject, this paper, to how about bring about an advance in the interaction between the research and exploitation of the real estate enterprise's product and the product's marketing, to how to exert more positive role of the research and exploitation and the product's marketing in the process of the real estate project's exploitation and operation, puts forward some policy and recommendations.