The Analysis On Earning Mode Of Internet Economy In China

The continuous progress and perfection of Internet technology pushed a rapid development of the Internet economy. From its first booming rise the Internet economy of China experienced a tortuous course, it recovery in 2003 and made for its prosperous from then on. During this tortuous course people reverted to the reasonableness of economy, started re- examining the most basiceconomic rule——to carry out profit, re-considered earning mode and itsfundamental significance of Internet economy development. However, the vague understanding between the business mode and the earning mode causes people to the ostensible research of earning mode. Firstly, the Internet economy earnings mode refers to the ultimate means of reaping profit of Internet business enterprises. Base on this exact understanding, we can induce current earning mode of the Internet economy in China to seven types of familiar modes and set up a model of earning mode for the Internet business enterprises; Secondly, the inside core value link of earning mode resolves the construction and the choice of the Internet economy earning mode. On these grounds, we can try drawing the outline of the earnings road for current newly arisen Web 2.0. Thirdly, the achievement of earning mode is deeply affected by the Internet economy environment, so in order to shape up the Internet economy environment nicely we have to pay attention to network crime, payment online, virtual currency, net's paying tax and carry on a countermeasure research. Finally, we have to study and strengthen the profitability of the earning mode and carry out the creative business strategy of it, research the orientation and policy to standardize Internet economy environment, provide theories and suggestions for building up effectively and applied earning mode of internet economy.