Research On Internet Marketing Strategy Optimization Of UAV Link Products Of S Technology Company

With the further improvement of the supporting policies for the development of the drone industry,whether it is the industrial drone market or the consumer drone market,its development prospects are broad.In addition,thanks to the development of Internet technology and the vigorous promotion of the country’s "Internet +",Internet formats such as social apps,self-media,short videos,and live broadcasts have gradually emerged,breaking the original marketing model,and the acquisition of network traffic has become more abundant.Therefore,the tools and channels that companies can choose when conducting online marketing are becoming more and more diverse.As a developer and supplier of unmanned aerial vehicle(UAV)link products,S Technology Company has an excellent performance in technology research and development in the field of digital links,but in terms of marketing,S Technology Company’s network marketing strategy is more traditional and conservative,without enough attention to network marketing,and the new promotion channels and methods are weak.Under the above background,this thesis first takes S technology company as the research object,analyzes the internal and external environment and marketing status of S technology company’s network marketing,and uses the 4Ps theory as the important theoretical basis of this thesis.It analyzes the current problems and causes of S technology company’s network marketing from four aspects: product,price,channel and promotion,and studies the market positioning of S technology company and the market status and competition of UAV link products in market segments;Secondly,through the analysis of the current situation and problems in the previous stage,combined with the 4Ps theory and 4Cs theory,the optimized network marketing portfolio strategy of S technology company is formulated.There are four aspects,including the online product strategy to serve customer needs,the online price strategy to consider costs for customers,the online channel strategy to provide customers with convenience and online promotion strategy to strengthen communication with customers;Finally,the corresponding safeguard measures are put forward for the optimization of S technology company’s network marketing strategy,including network marketing under policy specification,financial guarantee,organizational guarantee,and R&D technical support,which can provide reference for enterprises in the same industry to formulate and optimize network marketing strategies.Through the research,this thesis puts forward suggestions for optimizing the network marketing strategy of S technology company,which will help S technology company to expand sales channels,strengthen interaction with customers,improve its own competitiveness and customer satisfaction with the company.It can also enrich the marketing theory research system of UAV related products to a certain extent,and contribute to the enrichment and development of network marketing theory in today’s Internet environment.