The Research On Problem Of Chinese Business Ethics Potency Realization

Business ethics takes the enterprise as the behavioural main body, takes the enterprise management and operation's ethics idea as the core, is when the enterprise is processing internal and external people and the personal relations should on its own initiative observe ethics principle, moral rule and moral practice sum total, its theory and practice consummation, regardless of the enterprise efficiency's enhancement, the management behavior's standardization, beneficiary's rights and interests related to the enterprise are not harmed and the entire social economy healthy orderly development has extremely vital significance.Enterprise under market economy condition is not only an economic entity, it is also an ethics entity. The enterprise each stratification plane's activity must receive certain moral consciousness and the ethical principle's control, cannot get rid of the restraint of ethics morals. But in the real life, many enterprises only see its nature as economic entity, but neglected its existence's significance as ethics entity and the community responsibility it should undertake. Under this kind of understanding's influence, many enterprises concentrate on the profits and the economic interest pursuit, have departed from the moral significance of enterprise development, which has caused a series of social problems, simultaneously also more and more restrict enterprise's own development.Ethics potency realization first is through establishing cardinal virtues value idea, manifesting ethics spirit, formulating moral rule, cultivating morals main body to construct and consummate economic ethics; Second, through highly development of production , highly maturity of market economy and the legislative and political construction to optimize the external environment of the economic ethics movement. Myself in massive research related literature, in full use network resource foundation, in analyzing ethics problem which profoundly our country's enterprises exist and profit from the overseas business ethics research in the foundation, utilize the Maximum elementary theory, through present situation's analysis of our country enterprise ethics morals, induce the ethics morals flaw external causes and the immanent cause in the business ethics, based on this and proposed how to construct the business ethics potency problem, but this to construct and develop the Chinese characteristic socialism business ethics morals, to further promote our country business ethics moral reconstruction, to construct the socialism harmonious society, to safeguard healthy and smoothy development of our country enterprise and respond positively after joining WTO challenge which brings to us, has very vital practical significance.