| Along with the growth of Chinese automobile industry, Chinese coach industry enters a new era. Although competition in coach market is becoming more and more fierce, lots of coach made in China has been sold overseas, which present new challenge for Chinese automobile industry. It has become an important task for Chinese coach manufacturers to study how to survive in the market and deal with the pressure from international market.New product development is the key to success of enterprise in automobile industry. Despite its widespread employment in advanced countries, project management has not yet been realized and carried out in Chinese coach manufacturers. Poor management makes it difficult to form systematic, integrated and constant competitive advantage, which in turn impede the advance of new technology. This article addresses project management to be applied in new product development to study, and discusses on following aspects.This article firstly introduces the technical background of project management, including current research in the world and its applications in new product development. Then a case about project management applied to new coach product development is described. Make use of these advanced theory and solution to optimize the new product development flow. Change empiristic and fuzzy ways to systematic, scientific and precise solutions to improve quality, shorten periods, reduce risk and enhance customer satisfaction.Finally, according to the optimized work flow, we address the transfer from the research results to documents, and form a new product development project management document template as a physical carrier to guide further practice. |
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