The Study On The Preference Of Tourism Consumption Of Careerwomen Living In Big City

With the development of China's economy, women take important roles in society and family.Women as a consuming group is full of potential,but baceuse the marketing of China's tourism in the primary stage,the companies didn't give enough focus.So how to put their tourism demand into action needs detailed research on tourism consumer behavior of careerwomen living in big city,the basic of this research is the preference of tourism consumption.This thesis takes careerwomen which live in Beijing and Shanghai as object,then discusses their preference of tourism consumption.Finally the research tries to propose the related strategies to develop the market of careerwomen living in big city. This thesis consists of five chapters:Chapter 1: This chapter mainly provides the research origin and train of thought, reviews the study of the preference of tourism consumption and women's tourism behavior and then illuminates the research frame and methodology.Chapter 2: This chapter provides the theory basis,influence factors and the characteristics of the preference of tourism consumption of careerwomen.Chapter 3:An analysis of questionnaire on careerwomen living in Beijing and Shanghai,then analyze commonality of the preference of tourism consumption of careerwomen living in big city.Because there are differences in occupation, income, education level, family structure, regional culture ,under influnce their preference of tourism consumption have a lot of differences.This chapter compares tourism's six essential factors then make the difference analysis.Finally conclude the the characteristics of tourism consumption of careerwomen living in big city.Chapter 4: This chapter gives the suggestion on the aided gurantee system of tourism,product and marketing.Chapter 5: It makes a conclusion of the thesis, and meanwhile mentions the deficiency of the study and the problems for further discussion.