Investigation And Research On Tourism Consumption Preference Of Preschool Children's Families In Lanzhou

With the development of Chinese social economy and the improvement of people's living standards,tourism is booming.In recent years,Chinese middle class has seen the rudiment,and continues to grow.The generation after 80 s also gradually become young parents,and become the main body of preschool children's families tourism consumption,and early childhood family tourism market demand potential is huge.The large population of preschool children's families has laid a stable and solid foundation for the development of family tourism for preschool children.And with the introduction of a comprehensive open second child policy,the strength of this group of young children's families should not be underestimated.Therefore,for the tourism market and tourism enterprises,to fully grasp the needs of preschool children's families,and to carry out the study of preschool children's families tourism consumption preferences are very necessary,but also provide a basis for the development of preschool children's families tourism products.Firstly,this paper reviews the background,significance and purpose of the topic,the research and research methods at home and abroad at present.Secondly,it defines and describes the concept of families tourism and tourism consumption preference of preschool children's families in Lanzhou City,and analyzes and summarizes the factors that affect tourism consumption preference according to the theory of consumer behavior and the theory of cultural capital.Then useing the questionnaire to carry on the basic investigation,and on the basis of the data investigation and analysis,analyze and study the common tourism consumption preference of the preschool children's families in Lanzhou City.The common description is through the overall travel situation,tourism decision preference and the consumption preference of the six elements of tourism.Due to the different annual income of preschool children's families,the different academic qualifications of the main decision makers and the different occupations of the main decision makers,the tourism consumption preference of the preschool children's families shows some differences under the influence of the above factors.The analysis of the difference is summed up by comparing the four elements of "residential shopping".Based on the previous research results,the characteristics of family tourism consumption preference of preschool children's families in Lanzhou City are further summarized at present.Finally,taking the families' tourism consumption preference of preschool children in Lanzhou city as the foothold,this paper puts forward some suggestions on the tourism market segmentation,product development and tourism propaganda of tourism enterprises.