Study On Information System Strategic Planning Based On The CRM In Bank Of Beijing

This article introduces more than 10 years'IT development process and the future goal in Bank of Beijing. Based on the studies of Information System Strategic Planning, the essay combines with the vision and the development trend of Bank of Beijing, and tries to give the path to develop the IT Strategy which can match to the requests of the banking business development. By describing CRM(Customer Relationship Management) system construction, the article explains the way to apply the theories and the techniques of Project Management in the building of Management Information System, in short, how to build the IT strategy and the system construction model in Bank of Beijing step by step.IT development and business progress at Bank of Beijing are firstly reviewed. The article then explains problems of current IT system and the way to tackle them by correcting IT strategies. Some theories of the Information System Strategic Planning and the applications by domestic and the international banks are also introduced in the article. The purpose is to explore the right way to design and to implement the IT strategic plan in line with Bank of Beijing status quo and characteristics. Then the thesis details ideas of the CRM system in Bank of Beijing, the management theories, and possible methods in system implementation. The article at the end further emphasizes the position and the effects of CRM system in the IT strategic plan. The thesis consists of five chapters.Chapter One briefly reviews the more than 10 years'process of IT development, and analyzes the opportunities and challenges for Bank of Beijing.Given the fact that many banks were plumped in the serious IT puzzles and so many isolated information or data islands, chapter two explores the reason in the background, systematically introduced the concepts, functions, theories, methods of the Information System Strategic Planning. It also raises issues on the angle and way of framing IT Strategy accord with the requirement of Bank of Beijing.Chapter three focuses on the CRM system and its relationship with the IT strategic plan, which includes the concept, function and effect of CRM system and its significant position in the IT Strategy.Chapter four mainly discusses the CRM system design which satisfied the requirements from business. And it also introduces the two most important techniques in the Management Information System (like CRM system), i.e., Data Warehousing and Data Mining.Good project management is the critical factor insured a successful system implementation. Chapter five introduces the idea and the method which are applied in the CRM system construction. These methodologies and policies can also be used in the other systems building in Bank of Beijing. This chapter introduces the project situation, the functions and advantages brought by CRM system, also pointed out problems laying in the system that to be solved in the future.