The Analysis Of Competitiveness For The Bank Of BeiJing

As an industry which is critical to the policy making of our country and living standard of our people,the financial industry is crucial to the development of our national economy.Commercial Banks,as an important part of the financial industry,play an important role in the improvement of our financial system.Since the financial crisis,China’s economy is still in recovery.The slowing economy has a negative effect in China’s banking.With the opening up of China’s financial market,the influx of foreign banks make the competition in the banking industry be increasing.This year,the continuous reform of the financial system and the accelerated marketization of the interest rate,are gradually promoting Commercial Banks to reform.The recently reducing of the interest rate is increasing the competition of banking.What is more,financial disintermediation is speeding up the process of reform.The high profit era of banking industry is about to become a thing of the past,banks should explore the way to the future.City Commercial Banks,as a special part of banking,have advantages of the efficient management chain and fast information transmission,develop rapidly in recent years.Although the number of CCBs is booming,but the overall competitiveness is not strong.Now,blocked in front by the state-owned banks and joint-stock banks,chased after by Rural Commercial Banks,casted greedy eyes by foreign banks,city commercial banks are still in a weak state.Each City Commercial Banks should take advantage of the resources of headquarters,expand the business and win a firm foothold in the banking industry.The Bank of Beijing,as our country’s largest city commercial bank and the third largest bank of Beijing area,can be representative of City Commercial Banks.At present,intensified competition appears in the industry,banks are preparing for the business transformation actively.In order To struggle with rising competition,the Bank of Beijing should strengthen its competitiveness on the basis of the original size.In order to enhance its own ability.It must first figure out its own advantages and disadvantages,exploit the advantages to the full and correct the weaknesses.Through the PEST analysis,Porter’s five forces model,SWOT analysis and the description of profitability,safety and growth,this paper carries out a detailed analysis of the bank of Beijing.Combined with the industry status and China’s macroeconomic background,this paper put forward the concrete strategic measures to enhance the competitiveness of the bank of Beijing.Although the strengthen of the competition is not easy,it need reform and improvement about the organizational structure,corporate culture,decision making,business development,personnel training and innovation.So enterprises should adjust to the change of economic development,timely take measures towards improvement and restructuring.A clear understanding of the characteristics of the company,advanced decision making and preparations,can make a company be the best successful one in the industry.