Market Structure Analysis And Integration Model Research Of 3PL Industry

After China joined WTO, many overseas large-scale enterprises flowed into our country caused the originally complex 3PL competition pattern to the new change. If our 3PL enterprises want to win in keen competition, they must change the small enterprise scale and weak competence as soon as possible. Because the limited capital and time in the development of 3PL enterprises themselves, the only way of expanding the enterprise scale is integration.On the basis of summarizing the 3PL theories and market structure, this article found the 3PL industry is the result of balance between economy and diseconomy of logistics specialization using the theory of new classical economics. There are some differences between the 3PL industry structure of European and American countries and China in comparison of the factors as concentration rate, economy of scale and products differentiation. The development experience ahead of more than 10 years of European and American countries tells us the 3PL industry development inevitably was followed the process of the scale of single enterprise growing and the market centralizing. Although the national situation and the economic basis of the European and American countries and China are different, we can take the present 3PL market mechanism of European and American countries as the goal pattern of our 3PL industry, and then adjust in the developing process according to our actual situation.After determining the goal pattern, the next step is to choose the development strategy of our 3PL industry. The present situation of our 3PL situation had decided that we now should emphasize on parallel integration. M&A can bring the economy of scale and synergy effect, the organization structure also can quite be stable, but also can bring the negative influences such as the large increasing of organization expense following the enterprise expanding and the falling of operation efficiency. Building the alliance can reduce the transaction cost as well as keep the high operation efficiency. Both sides of the alliance can share the logistic resource on the basis of not buying the capital.. But there are much uncertainty and the instability of organization structure. Thereby we should measure both the performance of the two ways. By using the panel data model, we can compare the influences to net income between M&A and alliance, and then choose which is better to our different 3PL industry.Besides the 3PL enterprises have to take the corresponding measure positively to make sure the integration implementation, the government also should provide the policy and laws assisting and create the fine macro-environment to make sure the 3PL industry integration implemented effectively.