Research On Information Communication Modes & Process Management Of Web Advertising

In the era of information economy, the web advertising is an extension of traditional advertising activity on the web media; its founding and development have always been accompanied by the widespread adoption of the web and application of network's rapid economic development. Web advertising is actually enterprises to fully utilize the capacity of the web to communication product information and corporate image conveyed to the target audience, as network technology and the development of multimedia technology, web advertising display a unique advantage in the interactive, multimedia capabilities ccuracy.Communication is the fundamental attribute of information and it achieves the premise of development and utilization of information resources. The effectiveness of web advertising information communication depends primarily on the transmission modes of web advertising information. Web advertising is along with the communication of information throughout the whole process of advertising campaign, therefore, to achieve a comprehensive upgrading advertising and the communication of information, needs starting with the whole process from the information communication, so that advertising messages is formed high-quality information sharing between the advertisers and advertising audience, thereby enhancing the quality of web advertising information, a real sense of enhanced the scope of the web advertising information communication. On communication pattern and method aspect present academic circle, although has some research, but mostly also pauses in the descriptive research level, lacks the system to study the web advertising thoroughly the information communication pattern and in view of the web advertising process management research. This article in view of the present Chinese web advertising information communication's present situation, take the communication study, the school of advertising and the network marketing's elementary theory as foundation, above predecessor's research foundation, this article dynamic tracks to the web advertising in technical and the application most recent development, already formed the theory and the practice means to the profession in carries on the summary introduction. Finally, through analysis domestic authority statistical data, explanation web advertising development present situation, thus summarizes to the domestic web advertising profession's development present situation, and has carried on the brief appraisal to it.This paper can be divided into four main parts: First, introducing the definition of web advertising and the release, and this analysis focused on the web advantages of the information communication, on the basis analysis basic components of the information communication system, through involving eight elements in the network advertising communication process, analysis the process of communication through the comparison of transmission of several traditional advertising modes, that educed the communication of information web advertising modes, then, analysis web advertising planning, production, distribution and effects assessment process, through web advertising in the various segments of management studies, discuss web advertising information communication process management modes. Through previous analysis, expounded China's information communication of web advertising at this stage, modes and the status of process management, problems, expounding China's web advertising and information communication process management modes countermeasures research. Finally, the full text of the study summed up the contents and go further to prospect of communication of information web advertising modes.