YG Insurance Company Dalian Branch Competition Strategy Study

YG Property Insurance Company is an operating business property insurance company nationwide. The deadline for August 2007, the country has set up 28 provincial branches, sales and service network throughout China mainland. Powerful shareholders of the Company, involving broad industry, share a reasonable structure, strict management system stipulation.The paper focuses on the research on Dalian branch competition strategy of YG Property Insurance. Through the macroeconomic environment, insurance industry background, the insurance market demand, national policies and regulation, the development of the insurance industry, the analysis of internal environment in enterprise, the strategy of YG Dalian Branch is put forward, using the comprehensive of industry value chain and SWOT.This paper is divided into five parts. The first part is the relevance theory and thinking. The second part carries on the analyze the external environment of YG Property company to find problem in the development of the insurance industry; the third part determines their own competitive strength and weakness by means of the analysis of inter environment; the fourth part is to plan strategy basis of SWOT. The fifth part is the concrete implementation of the strategy for the program. Founded in putting-forward problem, analyzing problem, solving problem, this paper will obey by the basic method of the strategy management to solve the practical problems according to corporate strategy and management process started, and the strategy to the main line.With the continuing opening up the insurance market, the competitive environment will become more complex, more dynamic. Strategic management in the survival and development of enterprises has played an increasingly important role and faced more and more challenge. Under the condition of no serious imbalance of the market structure, the small and medium-sized property insurance companies must take a clear competition strategy in order to survive in the cracks from the plight of choice. By the external environment analysis in YG property insurance branch in Dalian, the company's strategic options are put forward. Although the study is quite superficial, I hope that the emerging small and medium-sized insurance companies will provide some development reference during the period of practice.