Study On The Developing Countermeasure Of Auto Insurance Market To TA Insurance Company

Rapid development of the market in recent years,our country property insurance,as an important pillar of the insurance market,insurance premium scale and management benefit will directly affects the entire property insurance market premium growth and profitability.Car insurance rate marketization reform has been on a national scale for implementation,and will continue to deepen,the insurance company car insurance business will have far-reaching influence.Car insurance rate marketization to the property insurance company has brought new opportunities and challenges,in the process of operation and management,the insurance company should be actively analyze their own advantages and disadvantages,looking for a suitable for their own development opportunities,will your company's business to a new level,and further enhance the company's management level.I chose its own services of TA insurance company(tianan property insurance co.,LTD.)as the research object,analyzing fee to change the direction of the market,after using the PEST and SWOT tools to opportunities and challenges faced by companies,as well as the internal advantages and disadvantages are analyzed in detail,and based on this,advances responds to a change fee to implement car insurance market countermeasures,hope this research can be of TA insurance company has some reference value in countermeasures formulated.