Research On Developing Strategy Of Liaoning QH Company

In this paper, we take the QH factory as objective, using modem strategic management concept, we thoroughly analyze and study its advantage and bad situation, opportunity and challenge, and work out the design of the growth strategy of QH factory, with hope to develop its long-term competitive advantage.There are six parts in this paper. Part one, referring to the purpose of the paper and the measure of study and reviewing the relevant strategic theory. The second and third chapter, the analysis of the QH factory's inside and outside circumstance. The fourth chapter is the SWOT strategy analysis. Through the SWOT analysis of the QH factory's inside and outside circumstance, clearing its strengths, weakness opportunity, threats, designing 4 deferent direction strategies. And then, with the help of matrix of IFE and EFE, choosing its concrete strategy-SO. The fifth chapter is through the analysis of QSMP matrix, clearing and choosing its concrete strategy in an area of SO strategy. The sixth chapter, with the analysis of the GE matrix, clearing the QH factory's 11-business unit strategy, and establishing the suitable construction of organization, developing good corporate culture and using fit marketing, human resource, and finance guarantees measure to make sure the implement of the strategy.