Study On Developing Strategy Of Tianyang Biological Technology Co.,Ltd.

With the advances in technology and improve the income level of the community,consumer demand for edible oil is showing a trend of diversification, the traditional saladand cooking oil to some extent, has been difficult to meet the nutritional needs of specificconsumer health, specialty products like edible oil flaxseed oil, walnut oil, grape seed oilwith nutrition, health, delicious and so presents a huge market space.Tianyang Biotechnology Co., Ltd. is engaged in specialty technology development andproduction of edible oils and fats business. The company’s technology and products arewidely used in food, health products, cosmetics and other fields, has more than a dozenwell-known domestic and foreign enterprises to develop a year-round business cooperation.MBA courses in the comprehensive application of this article to learn theoreticalknowledge to business management, strategic management theory and PEST analysis,SWOT analysis, a variety of strategic analysis tools such as Porter’s five forces model, acomprehensive analysis of the industry trends, the competitive environment and thecompany’s internal environment, find out the actual operating conditions of the main issuesand corporate management presence in the grasp of the corporate status quo, based son thefocus on the future, and then create a new competitive advantage of a clear businessorientation, vision, proposed the development of a strategic-day custody BiotechnologyCo., Ltd., the specific application of the SO portfolio strategy, product differentiation,related diversification, and,other collaborative multi-brand strategy to develop practicalsteps and strategies to implement development programs in order to foster thecompetitiveness of the company and play a guiding role in improving. This article willexamine the theory and practice of combining research on specialty oil productionenterprises development strategy, development will be beneficial to try.