E-marketing Strategy Of Small And Medium Enterprise In China

This paper mainly through network marketing and the historical development of the investigation on China's , Internet users through the basic situation of China's small and medium enterprise and analysis of the situation of Internet applications ,respectively small and medium enterprise and the definition of Network Marketing defined. This paper discusses the following several aspects of the topic, and has been related to the conclusions:Under the economic conditions in the network marketing network has its own characteristics, and compared with traditional marketing shows that the more widespread, real-time, the economy, such as interactive features. Existing network marketing theory comes from the traditional marketing theory: integrated marketing theory, marketing theory and soft Direct marketing theory, these theories from the marketing strategy and Internet technologies, the combination of changes in trends and consumer psychology Direct marketing, and other aspects of interpretation and the creation of a new network marketing theoretical framework. Network marketing greatly in their development, from marketing strategy, Promotion strategy and other matters of traditional marketing have a lot of influence.Small and medium enterprise in China occupies a pivotal position, the advent of the Internet age has provided opportunities for small and medium enterprise, but also a challenge. at this stage, due to weak Internet infrastructure, enterprise and consumer traditional concept of the shackles of traditional marketing, the low level of Network marketing and traditional marketing detached from the enterprise network marketing lack of personnel, the organizational structure of obstacles small and medium enterprise, the low level of logistics and distribution, the rule of law immature credit environment, and other factors in China's small and medium enterprises in the network marketing. According to the principle of network marketing, with the actual situation in China's small and medium enterprises, this paper presents our small and medium enterprise, in line with the government strategy, corporate strategy, network security strategy, as well as small and medium enterprises to establish social networks strategy.China's network marketing as a whole, there are certain gaps with the developed countries, is still in an early stage of development. China's online marketing needs of small and medium enterprise in the government and enterprises of various factors such as the coordinated development, to create a good network marketing environment to facilitate marketing network in China's healthy and stable development.