Research On The Cluster Development Strategy Of Creative Industries

Creative industries are new concepts, thoughts and economic practices, which are developed in the social context of consumer globalization, lauding innovation and personal creativity, emphasizing culture and the arts in the support and promotion of economic. According to statistics, the creative industries had created up to the value of 22 billion US dollars everyday throughout the world, and were increasing at a speed of 5%. Most of the world's big cities have treated the development of creative industries as an important strategic move in order to stimulate economic growth after accomplished industrialization.But scholars to the study of the creative economy are rarely, and the government released most of the creative industries'information. It was not a long time since the concept of creative industries was introduced to our country, so the content and the scope of creative industries are relatively unknown or fuzzy to quite a number of academics and business people. The theoretical research is still small. China's creative industries are still in their infancy.In recent years, some cities, such as Shanghai, Shenzhen, Chengdu, Beijing and other places have begun to promote the development of creative industries actively, and are establishing a number of significant creative industries bases.Binhai New Area of Tianjin has been included in one of the state's key projects during the national"h Five-Year Plan". It's a scarce historical opportunity for Tianjin. Besides Tianjin have the talent, technology and other traditional strengths. These provide the conditions to the development of the creative industries.But creative industries in Tianjin are still in their infancy. In general they lag far behind not only the world level, but also some other cities in our country. In the early days of our country's creative industries development, Tianjin should seize the opportunities to accelerate development and make this emerging industry to become the future development of the Tianjin economic accelerator.Proceeding from reality, this paper that was led by industry cluster theory combines qualitative analysis and quantitative analysis, economic analysis and technical analysis, situation analysis and prediction analysis together as its research method. It confirms essences and characteristics of creative industries through summarizing the theoretical foundation and the development process of creative industries. It also summarizes the experience that can be used for Tianjin to develop creative industries, through describing the current situation of creative industries development at home and abroad. At last, this paper analysis advantages and disadvantages for Tianjin to develop creative industries, and puts forward the strategic thinking, strategic objectives, and key tasks and measures of cluster development strategy creative industries.