Research On The Market Analysis And The Development Strategy Of Bank IC Card In China

Banking IC card is an emerging market which has a visible characteristic of the outside network and the technology innovation, its research and development has a very important meaning to improve payment environment, to expand expense, and to build a well-off society in an all-round way. This article take the banking IC card market of our country as the main object of study, discusses and studies systematically about the market configuration, the operation system, the restriction and the promotion factor, and gives us the countermeasure of market development. The mostly contents are as follows:Firstly, the component factor of the banking IC card market and the feedback relation between each market participate main body have been discussed;Secondly, the external environment of the banking IC card market development in our country has been analyzed, including the macroscopic economical development environment, the technical support environment ,the social humanities environment and so on;Thirdly, the network characteristic of the banking IC card market has been discussed, and the restriction and promotion factor of the market development was gave;Endly, the suggestion about how to play the government role, improve the accept environment of the market, enhance the technological innovation and so on, was given.