Research On Virtual Operating In Small Medium Enterprises

At present, small and medium enterprises has owned half of Chinese economy. It is important to build harmonious society, increase employment, advance innovation of technique, and enhance the comprehensive national strength that small and medium enterprises can develop well. Although the small and medium enterprises even have the advantage of quick reaction, simply organizing structure, be prone to administer, they have less scale which results in lacking of capital and human resource, financing difficulty. If according to traditional operating way, they are at war with large enterprise difficultly. They must search new operating way suitable to their own. With the developing of the information technology and the virtual technology, virtual operating emerges. The core of virtual operating is to concentrate on developing advantage. The author considers that if small and medium enterprises carry out of virtual operating, they can use their limitable resource efficiently, reduce operating risk, save time of constructing. They even can satisfy the need of enterprise's independence. It is still a new task that small and medium enterprises carry out of virtual operating.In connection with the disadvantaged of small and medium enterprises, such as strong competitors, financing difficulty and lacking of human resource, the paper point the way which they should use virtual operating in selective. This paper use literature searching, case studying etc to study small and medium enterprise carrying on virtual operating. It includes the definition of virtual operating, the meaning of small and medium enterprises carrying out it, the conditions on external and interior about carrying out it, the flow of carrying out it, the disadvantage and the view of it. On the definition of virtual operating, the paper considers it is including three characters: cooperating without property right, the function virtual and using virtual technology and information technology. Only having all these three characters could be regarded as virtual operating. The paper considers small and medium enterprises carrying out virtual operating must have superior to their opponents and use information technology. In connection with the flow of building virtual operating, the paper introduces catching hold of market opportunities, building the core or the advantage ability and choosing cooperating enterprise. In the same time, it introduces the way to build the operating mechanism: cooperating mechanism, corresponding mechanism, venture management mechanism and culture mechanism. The last of the paper analyzes the case of Metersbonwe, explains the flow of virtual operating and gives a new operating mode. The author expects to give some revelations to those which are to be carried out virtual operating.