The Research Of Network Marketing Channels Of Garment Enterprises

China is the greatest production and consumption country of garment in the world, there are many garment enterprises and clothing brands in the china. After china took part in the group of WTO, foreign garment enterprises have launched clothing in the Chinese market, the market have become highly competitive apparel market. Under such circumstances, some far-sighted clothing enterprises began to explore new marketing channels that were efficient, interactive, real-time to meet consumer demand,access to consumer loyalty and enhance enterprise competitiveness. Network marketing channels which demonstrated the tremendous advantages was rapid infiltration in the china garment market, china garment enterprises have aroused widespread concern in it, so many companies began to build the network marketing channels. In this reality, i study the construction of network marketing channel strategy of china's garment enterprises on the basis of china's national conditions.In the paper, I will take a simple statement of the development of network marketing channels course, attribute network marketing channels theory of the status quo at home and abroad, analyze the topic reason why I took a choice of "The research of network marketing channels of garment enterprises" as my paper, and explain writing ideas and articles structure of this paper.In the second parts of this paper, I will take a detailed description of functions of network marketing channels,analyze the enormous advantages of the network marketing channels and take the exposition of these advantages in specific marketing channels implementation and management of the manifest.In the third parts of this paper, I will analyze the new trends of garment marketing channels in the network environment, and clearly define the scope of this study that is the large and medium-sized apparel company's network marketing channel implementation strategy. I will also point out the characteristics of china's garment enterprises and analysis the feasibility and necessity of implementation of the network marketing channels. In the fourth parts of paper, I will take a specific statement of the implementation of the network marketing channels in china at this stage. I will analyze the implementation types of network marketing channels of china's garment enterprises and point out the respective advantages and disadvantages. I will also sum up the inadequacies and valuable experience from the practice of the past.In the fifth parts of paper, I will point out how to implement network marketing channels of the garment enterprises in accordance with china's actual conditions. I will analyze building strategy of the network marketing channels in the light of china garment enterprises practice.In the sixth parts of paper, I clearly take a special analysis that the building strategy implementation of network marketing channels of the saint angelo group on the basis of a detailed analysis of this paper.I will take a special conclusion in the last parts of the paper, I also will point out the innovations and following studies of the paper.