The Research On The SD Airlines’ Service Marketing Strategies

Due to the low degree of differentiation between airlines in our country, the domestic aviation market competition is strong, as the strict limitation on the aviation industry in our state, the competition is relative inequality in domestic market, most companies do not have enough marketing strategies to competing with others. Aviation industry development in our country at present stage is rapid, with the improved people’s living consumption, tourism booming, our country is in a golden period of the development in aviation industry.The size of the SD airlines is relatively small, the company is young, its market positioning and marketing strategy has certain flexibility, and it has certain complementary on the marketing strategy by the support of the holding company. As the civil aviation market of competition becoming more fierce, the airlines need to make more strengths to implement more advanced and competitive service marketing strategy, in the compression space and create higher profits need to weigh and choose between highly service quality and brand effect, so as to win the market and consumers with differentiation strategy.This article intends to draw lessons from frontier service marketing theory, combinds the reality of China’s civil aviation market, to explore suitable for SD airlines development way of service marketing, through the competition in the market, passenger demand, fully analyze the industry environment, using the advanced concept of service marketing and management theory, combining the theory and case, analysis of the defects in the current SD company’s service marketing, and provide the basis for the future related to raise the capacity of the concept, build the SD airlines good customer satisfaction and loyalty, and expand the brand influence, thus to further improve the operation ability and competitiveness.