Research On Chinese Telecom Industry Transformation Strategy And The Implementation

In recent years, China's telecommunications industry by excess production capacity, the Internet alternative, customer-led market, profit was severely affected by factors such as compression, and more than 20 years experience in the high-speed growth, China's telecommunications industry growth inflection point is looming ahead. With voice services to low and meager profit, telecommunications and mobile network operators at the same time appeared incremental rise but income decline phenomenon. Lost subscribers growth momentum in the face of the crisis in traditional business shrink China's telecommunications industry, faced with a relationship to the future survival and development of a strategic choice - transition. Looking at the global telecommunications industry is in transition strategic steps, many industry experts have gradually formed a consensus on this: in the telecommunications business transformation process of the implementation of the strategy, operational restructuring is the guide, and network transformation is the basis, the transition mechanism to protect, regulatory transition to matching.This paper mainly theoretical research and empirical research combined with the survey of the literature on integration, as well as qualitative analysis and quantitative analysis of the research method, first of all, the domestic telecommunications enterprises business transformation strategy and the implementation strategy of enterprises that seek to profit growth, the need to use information service as a business transformation strategy for information technology vision to look at development of the market and rapidly from the traditional "communications" companies to "information" enterprises to change. Second, focus on the implementation of Shijiazhuang Netcom business transformation, creating new information service products of the actual programme research, in-depth analysis of the company's value-added information products the market research, product development, product promotion process. Thirdly, in case of success, value-added telecommunications enterprises at home and abroad from business transformation experience, business transformation and the implementation of strategic goals and other aspects of choice is the domestic telecommunications business enterprises in the implementation of the strategy on the restructuring of some of the recommendations. Transcript from the perspective of historical development, research and information products in the telecommunications business in the important role of transition, as well as business transformation strategy for telecommunications enterprises should be the strategy of combining its own advantages, as well as the right product positioning, and in accordance with a well-established position The brand promotion, and other issues.