The Market Competitive Strategy Choice Of TD-Tech Corporation

In the economic globalization today, businesses will face tremendous impact, the strengthening of strategic management is crucial. With 3G technologies mature and growing market demand, China 3G network will be formally invested business. And communications equipment manufacturing industry will intensify competition. If the management of the business is also limited to the general operating level, the strategy has not yet risen to the height of enterprises will inevitably move toward a dead end. Because to a large extent related to strategic direction and future business success.This paper uses information collection methods, information analysis, forecasting analysis and case analysis, choice of telecommunications equipment in the manufacturing sector emerging representative the company - TD-Tech Corporation as a research object. The purpose of this paper is to try to make the choices of the market competitive strategy of TD-Tech Corporation, by which TD-Tech can finally win in the telecommunication industry, through the company's corporate environmental analysis with the development of the company, from the development of the industry, the actual situation and future development goals, integrate multiple factors. On this basis, this paper points out that the company repositioning is the key of TD-Tech's choice competition strategy in the market, and this repositioning shall be based on the genuine core competence of the company. Afterwards, this paper presents the TD-Tech's choice competition in the market three key strategies: to grow with the industry; concentrated growth; overall cost leadership. As well as, the relevant measurements of strategy implementation is proposed in terms of: company re-organization, cooperation mode between TD-Tech and parents company, the measurements of Product R&D and planning management, the mode of sales & marketing of TD-Tech's products, etc.Hope that it can provide a guiding significance to TD-Tech Corporation, as well as the new small/medium high-tech enterprises related to the development of the market.