Research On The Problems Of Tourism Development In Jinan Changqing District

Since the reform and open policy, China's tourism industry has been developing rapidly. Especially in the recent ten years, along with the continuous increase of our country's economy development speed and the remarkable advancement of people's consumption level, our development of tourism has stepped into a higher layer and will go toward the directions of industrialization, marketization, internationalization and modernization. This development tendency has put forward newer and higher requirements to the further development of tourism in every part of our country. After experiencing the stage of rapid development in the regions that passes relatively rich traditional tourism resources:recent years, the tourism industries in these regions all run into some deep-seated problems with different degrees which restrain their further developments, such as:the traditional tourism programs become less attractive; new tourism projects are under exploitation; the assorted products of tourism are not dug enough; the operation and management methods of tourism are laggard, etc. Among them, the governments of area county level play an irreplaceable and pivotal role in the process of tourism development. This article selects Changqing District of Jinan City as an individual case study in handling the tourism development problems, which undoubtedly has important theoretical and practical significance.With the help of the author's abundant working experience and mass of data in Changqing District of Jinan City for many years, and according to public administration, public economics, tourism public management and other theories, the text starts from the perspective of government management, uses a systematic reasoning method, and proceeds from tourism public management and the government-oriented development strategy theory; it conducts a deep analysis on the existing problems and reasons in the tourism development of Changqing District through investigation, comparative analysis, empirical analysis, interpretation method and normative method,, and presents some countermeasures and suggestions with practical value and instructive significance. This article is divided into five parts:Part one is the introduction. It introduces the paper's topic-selecting background and significance, the current situation of research both at home and abroad, and this text's research method and train of thought, and it also expounds the related concepts and theories.Part two analyzes the tourism development state in Changqing District. Through the detailed analysis on the development history, organization changes and overall situation of the tourism industry, and combining with the substantial data of tourism development in recent years, the paper vertically and horizontally conducts analysis on the tourism development status in Changqing District.Part three discusses the existing problems and reasons in the tourism development of Changqing District. There are mainly four problems:the first is that the traditional tourist attractions are less attractive to the tourists, and tourism products are badly in need of upgrade and promotion; the second is that the characters of tourism products are not outstanding, and the spatial distribution of scenic spots is small, scattered and weak; the third is that the grade of the emerging tourist project service needs to be further enhanced; the fourth is that tourism commodities are insufficient in innovation and exploitation, and the sales situation of which is not good. This part also combines with the related theories and conduct deep analysis on these problems. Meanwhile, it discusses the reasons of the existing problems in the tourism development of Changqing District:the first is that the development concept of service tourism has not yet been popularized, and the service tourism there hasn't set up department linkage mechanism; the second is that the marketization reform of its tourism management is not complete, and its market competitiveness is not strong; the third is that the capital investment of tourism public product service is insufficient, and the capital allocation is not reasonable; the fourth is that it lacks high-end professional tourism management personnel.Part four puts forward the countermeasures and suggestions that can promote the development of tourism in Changqing District which mainly include:To explore traveling comprehensive coordination mechanism, establish tourism development committee, establish the service platform of tourism, solve the investment and financing problems through multiple channels, implement modern enterprise management methods, straighten out talent management mode and other solutions with practical significance. Especially, according to different travel service units under different travel management systems in the areas within the administration of Changqing District, it creatively proposes different investment and financing management mode, and holds the idea to make the various tourist economic management systems in the same county economic area coexist, and adopt flexible management methods so as to finally achieve the goal to improve the vitality and competitiveness of tourism development.The last part is the conclusion.