| The sports lottery ticket refers to in order to raise the development fund of the sport but issue prints the number, figure or characters, evidence for people to buy and obtain power of getting the winning number in a bond according to the specific rule voluntarily. Lottery tickets have already become the pillar industry of the sports industry, is classified as" the sixth leading industry" abroad. According to issue practice of the sports lottery ticket of our country, can widely propagate sports even more while issuing the sports lottery ticket, attract masses' care and support of the sport, can raise the development fund of sports in a short time, lighten the national financial burden, help Whole-Peop1e Health-Building Plan and the Olympic Games to win honour for the implementation that planned. Can alleviate the pressure that the present society of our country reemploy , open up the new labor service trade. So, the study on sports lottery ticket has far-reaching theory value and realistic meaning. Basketball lottery tickets are regarded as an important component of the sports lottery, the national sports lottery centre puts out NBA basketball lottery tickets in Beijing, Shanghai, Fujian and other places on May 18, 2005 , and then has pushed to the whole country, has hoped to open up and enrich the sports lottery ticket market of our country further.At present, the domestic and international research about basketball lottery tickets is concentrated in two aspects mainly: First, the development strategy of studying basketball lottery tickets in terms of theory makes a reservation, namely the development trend to basketball lottery tickets, regulation policy, nature carries on research. Second, the sale current situation of studying basketball lottery tickets from practise the angle, summarize the experience in namely the basketball lottery management and work of the selling unit. Have probed into development and implementation of basketball lottery tickets from different sides in though the research, but still not systematic, especially lack the comprehensive research of basketball lottery tickets and sustainable development. For this reason, this subject is regarded as the research object with basketball lottery fan and sports lottery ticket administrative staff in Henan Province, on the basis of consulting a large number of document material and making investigations, have carried on systematic research to the marketing state of basketball lottery tickets of Henan Pro vince in term of combining with practice in theory. So preliminary as to the following conclusion happen:(1) Henan Province basketball lottery fan man exceed women, and rely mainly on the young and the middle aged, lottery fans' proportion demonstrates the trend reduced with growth of adult's age. It is mostly high school / the academic credentials of special secondary school to buy the crowd's schooling. (2)Most basketball lottery fans in Henan Province for being relatively good with the convenience store and unit of the district think and buy the place. (3)At present, the professional qualifications and purchasing the environment of the ticket and is relatively unsatisfied with to the basketball lottery ticket sales force of lottery fan of most sports. (4)Lottery fans are thought the guess target to be single, the bonus is too little, award grade is too few. (5)The playing method . rule of basketball lottery tickets can't accord with lottery fans' request at present. (6)Henan Province sports lottery ticket sales outlet enough overall arrangement rationally at present, the unfair competition exists in every sales outlet, it is relatively small to sell the market scale. (7)The propaganda form of basketball lottery tickets of Henan Province is single , it is too dull to propagate the content, propagate input power not big, indicate that attention degree propagated to basketball lottery tickets in Henan Province is not enough. (8)The comprehensive administrative staff of lottery ticket of Henan Province basketball leans towards relatively few, the speciality is imperfect, unbalanced. Well educated person little, the academic credentials are relatively high with the proportion of university one, training.(9)The policies and regulations about management and administration of lottery tickets of sports (basketball) of Henan Province are still not perfect, lack the relevant policy and related regulation system.(10)The marketing channel is outmoded, the sales force has not studied the sports lottery ticket and sold general knowledge specially, the specific salesman's schooling is on the low side, in the long run may be unfavorable to giving play to the role of content of culture in the sports lottery ticket. (11)Marketing is propagated and deficient, lottery ticket scarce to propagate to basketball at all levels news media, this will make basketball lottery fan to basketball lottery ticket an overall understanding. Direct against the question that basketball lottery tickets of Henan Province are managed and existed in the current situation , in a situation that fully consider factor influencing sports lottery ticket development of Henan Province, propose the basketball lottery ticket marketing in Henan Province and development countermeasure.(1)Must design science, interesting basketball lottery ticket playing method,rule.(2)Set up the award grade and raise the bonus rationally.(3)Perfect management system, the construction of regulation that strengthen the legal system, introduce outstanding talents(4)and structure the new marketing channel , widen the commercial network and devote more efforts to propagating.(5)Strengthen prestige degree of basketball lottery tickets and public trust. Emerging again in this pair of Henan Province and even lottery ticket of national basketball has great value. Want to reach the above countermeasure implementation in the concrete work, basketball lottery ticket could must use long-term, develop steadily and healthily, will show it for develop with Chinese characteristics prosperous and powerful vitality of sport too. |
PDF Full Text Request