Research On Present Operating Situation And Developing Patten Of Basketball Lottery In China

The development of economy and the prosperity of basketball market lead to the existence of basketball lottery. As an important part of sports gambling, basketball lottery has achieved great profit in the U.S.A. and Europe which have a very big basketball market. However, basketball lottery comes into being quite late in China, so there is still very little experience to follow. In this thesis, the author has made research on the present operating situation of the basketball lottery in China. By analyzing the degree of market development of basketball lottery, the author will propose a possible developing pattern for basketball lottery and provide theoretical basis of the developing plans of basketball lottery for Sports Lottery Management Centre. Following is the main content of the thesis:1.The author's investigating objects include: basketball lottery consumers'basic information, purpose and frequency of buying lottery, ways of betting, the amount of money on the lottery, expecting game rules; annual sale of basketball lottery of the year 2005 respectively under the country rule, Shanghai rule and Guangdong rule; the professional quality of the salesmen of basketball lottery, the confirmation of sales period, the choice of place for sale; the content, method, the channel and the depth of propaganda, the design for the pictures of basketball lottery; organization and management system; management staff; the use of capital, the legislation of the lottery. According to above field, the author will make a detailed analysis on the consuming situation of basketball lottery.According to the investigation, there are about 300,000,000 households of NBA fans, more than 50% of which have the ability to purchase lottery, however, the total annual sale of basketball lottery of 2005 in China is less than the highest sale of permutation 3 of sport lottery of the same year. The sale of basketball lottery has already shown the underdevelopment of basketball lottery market; there is no creativity in Chinese basketball lottery rules; basketball lottery of permutation 4 style can attract neither numbers games lottery buyers nor basketball fans, which leads to the underdevelopment of the basketball lottery from the beginning, a really toto style basketball lottery market should be developed. The depth and the ways of propaganda, which have a tendency of misguiding, still need to be enforced and strengthened. Basketball lottery market, which has a great developing potential, is becoming worse and worse. More funds should be put in the propaganda and basketball lottery market should be regulated; a stable group of basketball lottery buyers has not been formed,; betting on a small amount of money...